Since 2010, when after the Eyjafjallajökull eruption Iceland had to rescue its tourism industry with the brilliant “Inspired by Iceland” campaign (Emiliana Torrini, Jungle Drum), I’ve been keeping an eye out for every new ad promoting the country. The new spot promoting Iceland – or rather Iceland’s national airline, Icelandair – landed perfectly in the middle of the current debate about Coca-Cola’s latest AI-generated …